We all have unique talents waiting to be discovered and developed into strengths. It is these strengths that form the basis of extraordinary achievements: in education, sports or business.
Leveraging decades of experience as Global Red Bull Manager (CCO), and now as pro bono managing partner at St. Gilgen International School, I regard it as my purpose to help as many people as possible to discover their strengths and the key missions of their lives. I am grateful to be able to do this in many different capacities – as a university lecturer, speaker, podcaster, and author.
As a first step, I would like to help you find out what really matters to you and how to achieve it. In order to do this, I have developed my “Butterfly Model” (video below) to help you identify the seven most important roles of your life and to define your personal missions. Ultimately your missions will be the right ones if they give you the feeling of butterflies flying around in your stomach, laying the foundation for outstanding future achievements. It is my privilege to share my experiences, insights and frameworks with you and to be part of your journey. Spread your wings!
Attend one of my leadership or negotiations classes at WU, HSG or HHL and let me help you discover and develop your strengths as a future leader & manager. Please visit the webpages of the respective universities to find out more about my upcoming courses there.
My career started in marketing at Procter&Gamble in Vienna and then Lisbon. Following this, I began my 23-year journey at Red Bull with roles including Global Head of Marketing and Sales, CCO, and member of the board. During this time, Red Bull developed from a small Austrian company with a handful of young managers into a global organization with annual sales of more than 7 billion Euros in more than 160 countries of distribution.
Since 2016, I have worked pro bono as a managing partner at St. Gilgen International School, and I have lectured at business universities like WU (Vienna), HSG (St. Gallen/CH) and HHL (Leipzig) for more than 20 years.
I am fortunate to have had the opportunity to obtain two master’s degrees (commerce and law) and one doctorate (law) and to attend some of the best executive education courses at Harvard and Stanford University – courses that focused on leadership and negotiations. My family and sports have always played a key part in my life – I'm proud to say I am a former National Handball Champion and recent Ironman Hawaii Triathlon finisher… Ask me about it if you have a lot of time!
I am deeply proud to be part of the St. Gilgen International School in Austria – a world-class education set in an extraordinary natural environment. As managing partner of the school, I have dedicated myself to this unique non-profit institution and helping to uncover and refine the hidden talents of every new generation that passes through our gates. I warmly invite you to become part of a unique project and join our remarkable community.
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